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| The two greatest strengths of radio as a mass medium are personality and pervasiveness. Radio offers listeners an exclusive relationship-a personal bond like no medium. Everyday radio personalities are openly embraced and invited into people's lives. Every week over 94% percent of people 12 and older listen to the radio. On the drive to work, in the office, at night, during the weekend and in the garden. |  | ||
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Love Zona Introduces Blabbing- Live Audio Blogging (more)... |
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