Panspective's strategy of delivering content and programming via multiple platforms provides advertisers unparallel flexibility and response. Advertisers can choose to disseminate their message via radio, web, wireless or all three.
For the savvy marketer we can design campaigns that fully leverage the convergent nature of Panspective programming. For example various aspects of an advertiser's message can be synchronized and delivered to users while they simultaneously listen to the radio and participate online.
Convergent Interactive Entertainment
Love Zona
The Love Zona features live interactive shows dedicated to singles. Each show is moderated by live a host and features segments which allow users to interacted with each other. Shows are broadcast online throughout the day via a Web interface and streaming media. Love Zona's convergent platform allows an advertiser's message to be delivered simultaneous across multiple mediums.
Web
Web sponsorship opportunities give advertisers the ability to sponsor specific content or reach users across the Panspective family of websites. Advertisements are prominently placed and click through to advertiser's site.
(See ad specifications)
Podcasts
Every week Love Zona shows publish downloadable broadcasts (or Podcast) packed with interviews, listener calls, survey results, insights and commentary. Advertisers can include a :30 commercial spot at the beginning of the broadcast.
Email Newsletters
E-mail Newsletters are delivered to users of most Panspective properties, including LoveZona, exso and Zona Match. A trusted source for relationship, romance and matchmaking programming will send to users via e-mail upcoming events, advice, surveys and more.
Wireless
Wireless sponsorship opportunities give advertisers the ability to sponsor specific content integrated with radio programming and/or romance tools. Once users navigate the web browsers on their mobile phones to Panspective they are exposed to an advertiser's logo that takes them directly to the advertiser's page.
Love Zona
Users can participate in interactive features and contact the show directly from their mobile devices. Advertiser's logo is placed on landing page and is linked to the advertiser's page.
Romance Tools
Users access the Zona system around the clock to help find romantic compatibility. Advertiser's logo is placed on landing page and is linked to the advertiser's page.
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